Whenever someone talks about monetization, invariably, the first thing that pops up into the mind is Google AdSense. And while there’s nothing particularly wrong with that—it is, after all, the world’s largest ad network, but to sit on an assumption that AdSense can’t be outdone by other ad networks isn’t wise.
The ad tech industry is highly disruptive and it wouldn’t be a stretch to say that Google has competitors who give them a good run for their money. It may take a lot of hit and trial to figure out which ad network, or even combination of ad networks, generate the highest revenue for you, but when you finally do figure it out—it would’ve been well worth the effort.
Here are some of the best ad networks for publishers looking to boost their yield.
1. Media.net
One of the great ad network for both new and established bloggers, Media.net contextual ads of CPA, CPM, and CPC programs. It is powered by Bing and Yahoo so the quality of advertisers is very high and the publishers can also use ads from Yahoo and Bing.
Some of Media.net’s publishers include Forbes, Elle, Reuters, Cosmopolitan, Esquire, and more. The network supports standard IAB sizes and has access to high-quality ads from all major DSPs. In addition to display units, Media.net also supports desktop interstitial, in-content native, and mobile docked ads.
Model: CPM, CPC, CPA
Minimum traffic: None
Minimum traffic: None
2. Adsense
The best ad network for publishers around the world, Adsense is one network which is used by all bloggers.
Adsense offers CPC-based ads. If you want to get approved, be ready to follow some strict guidelines (More Chances of getting Blocked). Since it is owned by Google, you get quality ads which enhance your user experience as well.
It is easy to get approved and the flexibility to show customised ads and ease of use are some advantages of this network, But difficult to Maintain, since they will block our account without any Notification (No Customer Service)
Adsense has a minimum payout threshold of 100$ which is easy to earn if you have decent traffic and great content. It pays through cheques, EFT, wire transfer, and western union.
PropellerAds support banner ads in all standard sizes such as 728×90, 300×250, 160×600, 120×600, and more apart from onclick and in-banner video ad formats. If the ads are positioned strategically, you can expect CPMs as much as 1-2$ for US and UK inventory.
They have 3,000 active campaigns worldwide and perform manual checks to remove all unsafe and suspicious advertisers—ensuring high ad quality.
Publishers get the benefit of a 100% monetized inventory, in-time payouts, a personal account manager, and detailed real-time reporting.
Model: CPM, CPC, CPA
Minimum traffic: None
Minimum traffic: None
4. Infolinks
Traditional banner ads have one big problem that results in big revenue losses: many users either consciously or subconsciously ignore them because ads are usually viewed as an intrusion.
Infolinks is a great ad network that gets around this problem by offering an innovative set of free to use and profitable ad units: InFold (overlay ads), InText (text links ads), InTag (tag cloud ads), InFrame (banner ads in margins and frames) and InScreen (smart interstitial ads).
All this combined leads to better SEO, less intrusion to your users, increased relevance, and better space utilization. Infolinks generate high monthly revenue for over 200,000 publishers in more than 130 countries today, and they work with the biggest advertisers in the world such as Facebook, Microsoft, Amazon, and eBay. Their platform is very simple to integrate into your site and is open to any publisher, with no setup fees and no minimum requirements for page views or visitors.
Model: CPM, CPC, CPA, CPV, CPI, Auction
Minimum traffic: None
5. Revenue Hits
Revenue Hits uses contextual and geo-targeted ad serving technology – which makes it really favorable choice in the time of GDPR – to monetize websites, mobile sites, add-ons, widgets, toolbar, and many more.
It serves over two billion ad impressions each day with a promise of 100% fill ra across all geographic regions. Other than display ads, Revenue Hits also lets publishers monetize their website using text ads, pop-ups, apps, widgets, XML feeds, and other custom formats.