YouTube vs. Vimeo: Which Video Platform is Best for Your Business? From which you can Earn More

By 2019, video content is predicted to command a hefty 80% of all web traffic. If you haven’t started thinking about how video fits into your long-term marketing strategy, now’s the time to start taking it seriously.
Before you dive into creating videos, it’s important to figure out where you’re going to host them. YouTube is obviously the largest video hosting platform on the web, but it might not be the best choice for every business.
To help you find the best fit for your company’s unique needs, we compared YouTube directly against smaller, more niche platform Vimeo across a number of factors. Read on to see the results, and decide for yourself. 

Number of Users

Winner: YouTube
There’s no real competition here. YouTube commands an audience of over one billion users — about one-third of the entire internet-using population. Vimeo’s 240 million monthly viewers and 35 million registered users seem insignificant in contrast. For maximum reach, choose YouTube.

Search Optimization

Winner: YouTube
YouTube leaves Vimeo in the dust here. YouTube is the second largest search engine on the internet, right after parent company Google. If you’re planning to create a video tailored to a specific search query, (e.g., how to pick a font for your website), your video belongs on YouTube. Not only will it appear in search results directly on YouTube, but Google also seems to favor videos from YouTube over those posted on other platforms.

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